Building physical stores of online and offline closed-loop operators ushered in "interconnection +"
when an industry has interconnection thinking, the traditional business model will be reshaped and the process will be reorganized. Recently, there is a successful cross-border case of traditional industries that deserves our attention. That is the cross-border cooperation between Chinatelecom and Internet enterprise Jiuxian to launch the shake wine activity. As long as users arrive at the designated telecom business hall at the designated time, by shaking it, the wine can go home with you in minutes. Such cross-border interconnected enterprises in traditional industries are refreshing
customers entering the telecom business hall, shake it, and the red wine is yours. Of course, the red wine is not sent to you on site, but users who shake the discount code can place an order in Jiuxian by themselves, and the courier will deliver it to your home in person. Such a new way of playing not only brings real offline traffic, but also becomes a new mode of cross-border cooperation. According to industry insiders, from the initial film ticket giving activities jointly with a number of film industries to the later joint Jiuxian wine and other rewards, these eight activities have attracted nearly 100000 users to Chinatelecom
reviewing this series of activities, this model solves three problems in the operation of operators' offline channels: first, passenger flow. Operators need to rely on offline stores to bring the possibility of product sales, so attracting customers to the stores, which is the biggest headache for operators, has been solved to a certain extent. Second, service. Now users are masters everywhere, but I have a high technical threshold to recharge here. I can't measure the data. You give me a bag of 10 Jin rice. If I can't hold it, I may have to complain about you, but if I take it out and shake it, the rice may come home first. Can users like this service? Third, passenger flow transformation. Everyone understands cross marketing literally, but it is not easy to achieve it. The cross-border of Chinatelecom has just awakened many businesses. It turns out that it is so easy for your users to become mine
for all kinds of businesses, cooperation with operators has also solved their existing three biggest pain points: first, the problem of risk control. The resources brought by ibeacon as a tool are absolutely real. No matter how powerful the reptile is, it can't crawl away these resources. Secondly, such activities can promote their own brands to the greatest extent. Now the development of mutual plastic calender production line has entered a period of high-speed development. There are so many joint enterprises that people are dazzled. How do you stand out from these ten thousand flowers? Considering the huge user groups of operators, the publicity effect can be imagined. The last and most critical point is the steady stream of new users coming to your bowl. For e-commerce, the users of Internet to be exploited are basically concentrated in tier 2-6 cities, and it is difficult to sink users alone, which is really not difficult for operators. Speaking of this, I dare to imagine that if operators build such a cross-border Alliance for you, will Internet enterprises only need to obtain new users in such an alliance? In fact, cross-border is not to cross but to solve the two major problems of the survival of physical stores and the development of Internet enterprises at the same time, which is the real cross-border
with this new model, I believe that both operators and e-commerce, supermarkets and restaurants, online and offline can better play cross-border. It is understood that Chinatelecom will invest more stores and hold a series of such activities on a larger scale in 2016. It is believed that in the future, more and more leap-x1c engines will be produced by similar cross-border cooperation cases of large jet aircraft engines developed by CFM international, a large aircraft engine manufacturer jointly established by the international company General Electric of the United States and SNECMA of France with a 50% capital ratio